2. Prioritize Customer Service
With the dawning of the internet, continued the need for instant gratification. People who are unhappy with your business will be much more vocal, and more often than those who ARE happy. With a social media presence, people will come to your Facebook, Twitter, etc., but you will be there, too, with just as swift a resolution. And those who have positive experiences with your business? They are on social media, and will be quick to share their gratitude, stories, and pictures, in turn validating your business to the rest of the purchasing public!