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3 Reasons Why YOUR Small Business NEEDS Social Media

by: erin 8/28/2015


  • 97% of customers use online sources to research products or services in their area
  • 7 out of 10 consumers are more likely to use a local business if it has information available on a social media site like Facebook or Twitter
  • 60% of customers use search engines as a primary source of basic business listing information like hours, address, and phone numbers
FACT: Social Media is what you need to get your small business on the map and increase your following. And, here's why!
1. Engagement and Personalization
Social media is a place where engagement with customers often leads to loyal followings. Whether you are a brick-and-mortar business, or you sell products and services online, know that there are people online ALL of the time, across all of these social media platforms. If you are not tapped into these platforms, you are missing out. You can promote product discounts, share stories and pictures, have customers post pictures of them with your product(s), and talk WITH your customers. This creates a personal rapport that you just don't have if they just pop into your store or onto your website.
2. Prioritize Customer Service
With the dawning of the internet, continued the need for instant gratification. People who are unhappy with your business will be much more vocal, and more often than those who ARE happy. With a social media presence, people will come to your Facebook, Twitter, etc., but you will be there, too, with just as swift a resolution. And those who have positive experiences with your business? They are on social media, and will be quick to share their gratitude, stories, and pictures, in turn validating your business to the rest of the purchasing public!
3. Provide Value
Sharing your pictures, deals, and stories helps to position yourself as an expert in your industry. Being out in front of people and visible is half the battle. Once you share your knowledge about overcoming obstacles, starting your business, or how to perfectly roast a coffee bean, you will captivate your audience. Solve their problems and provide valuable information, and people will keep coming back for more!
FACT: Your customers are on Social Media. And you should be, too! 
Feeling stuck? Don't know where to start? Have no time to run your business AND your social media? That's what Elephant Social is here for! Contact us and we can see if we would be a good fit for one another. You have nothing to lose...everything to gain!
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